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Alrov Mamilla Project
 
 
 
 
 
 
 
Alrov Mamilla Project
The Alrov Mamilla Project, developed by Alrov, is a unique commercial and entertainment complex comprised of leading Israeli and international retail chains, stores, trendy restaurants, bars and high quality cafés. The project is the link that connects the two parts of Jerusalem – Jaffa gate in the Old City and the center of the new city.


  • Israel's largest development project comprising two 5-star hotels, 50 residential apartments and a retail boulevard comprising a total of 2.1 million 200,000 sm.
  • Innovative development project adjacent to World Heritage site.
  • Shops:
    A Room of One's Own • Accessories • Ahava • Amaro Jewellry • Anina • April Beauty Stores • Avi Lovaton • Avishag Arbel • Barrococo • bebe • Billabong Board Shop • Blue Bird • Body Shop • Casanova • Castro • Chaya • Colombia • Crazy Line • Crocker • Crocs • Dan Cassidi • Daniella • Erroca • First International Bank • Fox • G star • G.R.A.S Gold • Gali • GAP • Gilgul • Golbary • Golf • Grip • H. Stern • Habria mystic • Hanes • Hazorfim • J • Jump • Kenneth Cole • Laline • Lamborghini • Lee cooper • Lehavi • Liveo • Lord kitsch • Lrn Jewelry • Luvaton • M.A.C cosmetics • Mango • Mekimi • Michal Negrin • Miller • ML • Nautica • Nike • Nine West • Opticana • Pure bags • Ralph Lauren • Renuar • Reuma • RNG • Rocket Dogs • Ronen Chen • Room of your • Royalty Jewellery • S. Wear • Sakal Sport • Sako-Or • Salamon's • Scoop • Set Gifts • Seventeen • Sewing • Shevach • Shuki Freiman • Sigal Dekel • Solog • Steimatzky • Sub Chrono • Super Pharm • Swarovski • Tavit • Teva Naot • The Eye of Jerusalem • The north face • Tommy Hilfiger • Top Shop • Top Ten • Vanilla • Versace • Wine & Smoke Shop • Womenonly • Yalduti • ZIP

    Restaurants / Coffee shops:
    Aroma Espresso Bar • Café Café • Candy land • Kedem • Pituim • Rimon Restaurant Café • Roladin • Spagetim

Project Overview
[ Launch in external player ]
Opening Ceremony 28/05/2007
[ Launch in external player ]


The Mamilla Project , Jerusalem
The Mamilla Project , Jerusalem
The Mamilla Project , Jerusalem
The Mamilla Project , Jerusalem
The Mamilla Project , Jerusalem
The venture includes:
  • A commercial promenade 800 meters in length
  • A pedestrian avenue with total area of 23,000 m² on two levels
  • A complex of five buildings staggered in height, consisting of 60 apartments from 120-400 m² in size
  • 2 five star luxury hotels
  • Underground parking for 1,500 vehicles
Alrov Tower 46 Rothschild Blvd. 66883 Tel-Aviv Israel T. +972.3.714.7777 F. +972.3.714.7778